![]() Repurpose, repurpose, repurposeīetween online streaming, Twitter, Facebook, TikTok, Google Ads, native ads, smart TV, and mobile, people are spending more time on screens, jumping between channels and experiences. It’s true – with just an iPhone and a great idea, marketers can create engaging video ads that bring great results. Nearly 40% of marketers say that it is easier than ever to create videos with internal resources. ![]() This is particularly true for small and medium businesses, who don’t necessarily want to invest in costly video production. More companies are producing video content in-houseĪs more online video creation tools become available and affordable, more companies are using internal manpower to produce video content. Assume that most of the audience will watch on mobile and make sure to configure video ads for mobile before desktop. In fact, 75% of consumers say they prefer to watch short-form video content on their mobile devices.This correlates with the global forecast that mobile video ads will eventually make up the vast majority of online video in the coming years.įor marketers, that means it’s time to put mobile first when planning video content. This is especially true for short-form video. Worldwide, web users are moving to mobile for many of their brand interactions and experiences, particularly in the B2C world. Very short or very long? It really depends on the goal of the video ad, so keep that in mind when creating a concept, script, or storyboard. On the contrary, according to Wistia, extra-long-form video of over 30 minutes’ duration has exponentially increased in the past decade. However, that doesn’t mean that long-form video is out of the picture. This is not particularly surprising, considering the rise of TikTok, YouTube Shorts, and biteable “micro content” video. ![]() Very short or very long videos are in vogue Here are four current video advertising trends to focus your strategy. Experienced marketers know they must stay on top of new developments to understand what audiences want and need. Check out how Loreal succeeded with Outbrain’s Clip ad format. This directly contrasts with the intrusive and annoying nature of pre-roll video, and brings much better completion rates. For example, Clip ads use short-form video to attract the eye of the viewer and entice them to engage and convert. Walking this delicate balance is the reason why more marketers are leveraging advanced video advertising solutions, like Outbrain, to maximize viewer engagement. If an ad appears where there’s a natural break in the programming, such as before a presenter discusses a new topic, viewers may be more willing to tune in. The placement of a video ad also matters, since the goal is to make any advertising content minimally disruptive. Stats like these, both the good and the bad, indicate that marketers must be exceptionally careful to create video ads the audience perceives as genuinely valuable and relevant. At the same time, marketers consistently see great results from video ads, with 92% saying they get good ROI from their video ads. In another survey, 67% of respondents said that video with sound was the most annoying advertising format. In fact, an incredible 91% of consumers say they want to see more online video content from brands. Marketing with video is a highly popular way to engage consumers. We’re going to take the broader definition, so keep that in mind as you continue reading. A broader video advertising definition includes display ads with video content, social media video ads, video ads that play in mobile apps, and native video ads promoted on websites, such as news sites, entertainment sites, or e-commerce sites. The classic example is pre-roll and mid-roll video ads on YouTube that viewers see while they watch videos on YouTube. Video advertising is promotional content that plays before, during, or after streaming content. There is no time better than now to learn more about video advertising, how it is changing, the latest trends, and how to improve reach and engagement.ĭive into our online video advertising guide to find out all this and more: What is Video Advertising? Global video ad spend is forecast to reach over $295 billion by 2026, and guess what? The majority (over $227 billion) will be spent on mobile video ads.įor marketers, that begs the question, where to from here? ![]() Video advertising is one of the most popular ways to reach online audiences.
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